Hi Evan, I'm a huge fan of Cole . However, I think this goes beyond this little attack or accusation. Especially on Twitter I see the same old writing advice over and over again. Same with self help and so on. Rarely do I see something unique. Same on Medium (except it's based on a new study or really interesting perspective).

This should make us all think about the content we're creating.

Plus, there are writers who repeat themselves over and over again because they iterate and iterate (something Cole recommends).

A lot of brands and creators share their best performing threads and ideas on Twitter so people can steal them ...

Just my two cents