Great Headlines And Great Pizza

What’s it worth?

Food photo created by stockking

I love to compare headlines with pizza.

Everybody loves pizza. Pizza is great.

Imagine you come across a pizza place. They have a banner saying: We sell pizza for $9.

Immediately, you start asking yourself:

Is this pizza worth $9?

The same with headlines.

Everybody loves a catchy headline. Engaging stories are great.

When someone comes across your writing online they’re asking:

Is this story worth 15 or even 30 seconds of my time?

Attention is our most valuable resource.

Our Most Valuable Resource Is Our Attention

When writing online, always keep your audience in mind and their 3 key W-questions:

3 simple W-questions:

- 👉WHAT is your story about?

- 👉WHO is it for?

- 👉WHY should I read your story?